Fiona Humberstones’s manifesto, Brand Brilliance takes readers on the journey of discovering their company’s brand, and making it stronger and more recognizable. This book focuses on three major topics: strategy and aesthetics, building a website, and marketing. This is where Humberstone guides readers on bridging the gap between their audiences’ needs and their brands' messages.
Read MoreDesigning Your Identity is a compendium from Promopress, featuring examples of stationery identities from designers around the world. This book is full or work with stunning color palettes, typographic pairings, and logos that will inspire any designer, novice or pro.
Read MoreStart Me Up is a compendium of contemporary corporate business identities from across the globe. Each page is filled with breathtaking imagery and innovative work that is so hard not to fall in love with. There is so much positive visual stimulation that oozes from this book.
Read MoreMaking It focuses on educating crafters who are interested about turning their hobbies into ventures. This handy guide covers a wide range of topics from branding, money management, selling platforms, making a following, and bringing about brand awareness. Although it covers a wide range of topics, at 160 pages, it is not too long or overwhelming, making it an ideal book for someone who is interested in testing out the business waters, or someone who is just starting their business and don’t have the time to invest in an abundant resource.
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