Posts tagged marketing
Thread's Not Dead

Written by apparel entrepreneur, Jeff Finley, with contributions from other designers in the business, Thread’s Not Dead, focuses on the in’s and out’s of owning and running a successful apparel design business. With a multitude of topics ranging from freelancing, to contracting, to design fundamentals, and marketing, this book is written for the novice who is eager to jump into the industry. 

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Brand Brilliance

Fiona Humberstones’s manifesto, Brand Brilliance takes readers on the journey of discovering their company’s brand, and making it stronger and more recognizable. This book focuses on three major topics: strategy and aesthetics, building a website, and marketing. This is where Humberstone guides readers on bridging the gap between their audiences’ needs and their brands' messages.

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