National Aeronautics and Space Administration Graphics Standards Manual
Authors: Jesse Reed and Hamish Smith
Designed by: Richard Danne and Bruce Blackburn (1975)
Publisher: Standards Manual
Year Published: 2015
Dimensions: 9.65in x 0.79in x 11.81in
Pages: 220
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Compiled by Jesse Reed and Hamish Smith, the National Aeronautics and Space Administration Graphics Standards Manual is a meticulously crafted brand book that details the graphic design standards of the National Aeronautics and Space Administration (NASA). The manual was originally published in 1975 and has since become an iconic artifact of American design.
This book is a compilation of a series of scans from the original manual, reproductions of the original 35mm slide presentation, and scans of a follow-up booklet distributed by NASA titled, Manager’s Guide.
Filled with lots of visual information, the standards manual contains guidelines related to the NASA visual identity system, including typography, color, and imagery.
It includes detailed explanations of the design principles that underlie the NASA brand, as well as examples of how those principles are applied in various contexts.
This manual is a must-have for anyone interested in graphic design, branding, or the history of American design. It is a fascinating look at the evolution of a major government agency's visual identity and the impact that design can have on an organization's perception and success.
The book also serves as a reminder of the importance of good design in all aspects of our lives, including space exploration.
