Designing With Type, 5th Edition: The Essential Guide to Typography
Authors: James Craig and Irene Korol Scala
Publisher: Penguin Random House
Year Published: 2012
Dimensions: 8.5in x 0.5in x 11 in
Pages: 176
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Designing with Type, 5th Edition: The Essential Guide to Typography, is an extensive book that is an essential resource for anyone interested in the study, design, and use of typography. Authored by James Craig and Irene Korol Scala, this newly designed edition builds upon the success of its earlier editions with updated information and full-color images.
Throughout the book, the authors draw on their extensive experience in the field, sharing practical tips and real-world examples to reinforce the concepts discussed. With its accessible language, beautiful illustrations, and wealth of information, Designing with Type is a valuable reference for graphic designers, typographers, and anyone interested in enhancing their understanding and mastery of typography.
The book begins by introducing the fundamental principles of typography, including the anatomy of letterforms, typographic classification, and the essential elements of type design. It explores the historical development of type and its cultural significance, shedding light on the evolution of typographic styles and trends.
Through a combination of informative text and visually appealing examples, Designing with Type delves into the practical aspects of typography, addressing topics such as choosing and combining typefaces, establishing effective hierarchies, and creating legible and visually pleasing layouts. It emphasizes the importance of typography in conveying meaning and evoking emotions, illustrating how subtle typographic choices can significantly impact a piece's overall design and message.
The book also discusses the role of technology in contemporary typography, exploring the use of digital typefaces, web typography, and responsive design considerations. It offers valuable guidance on effectively incorporating type in various mediums, including print, web, and mobile devices, highlighting each platform's unique challenges and opportunities.
Designing with Type goes beyond the technical aspects of typography and delves into the artistry and aesthetics of design. It explores the principles of visual harmony, proportion, and balance, teaching readers how to create cohesive and visually appealing compositions. The book also covers color theory, grid systems, and typographic layout, providing readers with a comprehensive toolkit for effective typographic design.
This book is fantastic for design teachers interested in building a curriculum about typography and students interested in learning to develop their foundation in understanding the basics of typography. Each chapter includes activities to help students experiment with, and apply, the information they just read. There is also a companion website to this book that provides access to the material from the book.